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Personalizing your Emails with EmailConnect

Article ID: 608
Last updated: 03 Oct, 2013
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Email personalization is a technique to make your emails more intuitive and also interesting which can help you increase your email open rate as well as success rate of your campaign.

There is a huge difference between an email sent without any personal information and with personal information. If you address the recipient by his name instead of valued customer the recipient will feel better and the chances of him reading it is more than you address him as valued customer.

Think about sending large amounts of personalized emails - if you have to do that manually it would take lot of time and will be not really easy enough, although with Oempro its easy.

You will just need to create your email content with special personalization tags. That’s all and Oempro will do the rest, merge those tags for each recipient’s information and deliver the email.

In order to personalize your emails, you need to have that information in your subscriber lists. Therefore, you need to create custom fields in your subscriber lists and import your subscribers with that information for the beginning.

Once you have the required information about your subscribers, it’s time to create your campaign and personalize it.

While editing your email campaign content, Oempro provides you a list of personalization tags in a drop down list as shown in the below screen shot.



You can select the necessary personalization tag - it may look weird in the beginning although these values will be replaced with the matching values at the time of the delivery.

Here are the list of personalization tags you can use.

Subscriber Information Tags

Bounce Type

%Subscriber:BounceType%

Custom Fields

%Subscriber:CustomFieldID%

Email Address

%Subscriber:EmailAddress%

Opt in Date

%Subscriber:OptInDate%

Subscriber ID

%Subscriber:SubscriberID%

Subscription Date

%Subscriber:SubscriptionDate%

Subscription IP

%Subscriber:SubscriptionIP%

SubscriptionStatus

%Subscriber:SubscriptionStatus%

UnsubscriptionDate

%Subscriber:UnsubscriptionDate%

UnsubscriptionIP

%Subscriber:UnsubscriptionIP%

Conditional Personalization

[condition1<>condition2,true_value,false_value]

Campaign Links Tags

Forward to friend link

%Link:Forward%

View in Web Browser

%Link:WebBrowser%

Report Abuse Link

%Link:ReportAbuse%

Twitter Share Link

%Link:SocialShare:Twitter%

Facebook Share Link

%Link:SocialShare:Facebook%

Remote Content

%RemoteContent=http://%

List Links Tags

Unsubscription Link

%Link:Unsubscribe%

Subscriber Area Link

%Link:SubscriberArea%

List Information Tags

List ID

%List:ID%

List Name

%List:Name%

User Information Tags

First Name

%User:FirstName%

Last Name

%User:LastName%

Email Address

%User:EmailAddress%

Company Name

%User:CompanyName%

Website URL

%User:Website%

Street

%User:Street%

City

%User:City%

State

%User:State%

Zip

%User:Zip%

Country

%User:Country%

Phone

%User:Phone%

Fax

%User:Fax%

Time Zone

%User:TimeZone%

Other Tags

Email Delivery Date

%Date=...%

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Create list segments on the basis of previous campaign...     Setting up your first campaign with EmailConnect